NARROWCASTING

effective communication with your employees, visitors and customers

Due to the digitization and flexibilisation of our society, the timing and relevance of communication has become increasingly important. Not only online but also in the real, offline world. A relevant message shown to the right person at the right time, in the right place has the most impact. Narrowcasting – also called digital signage – is the ideal solution for this.

what is a good digital signage solution?

Choosing the right solution entirely depends on the application for which you want to use narrowcasting. The content, the environment, the screen location, etc are all factors that determine the right choice for hardware and software.

applications

internal communication

Good internal communication increases the effectiveness of an organization and narrowcasting can be an important tool here. The right digital signage solution differentiates itself by the right screens in the right impactful locations and content that is always relevant through smart links with other systems..

digital signage

Nowadays more and more people have a flexible workspace. Solutions such as Teams and Zoom have reduced the need for fixed office space and increased remote workforces. Therefore the signage of buildings will also have to be more flexible. The occupation of spaces can change on a daily basis and therefore the signposting of buildings will also have to be more flexible. A good digital solution changes, with the help of smart data links, real-time with this occupation.

added revenue

Narrowcasting offers opportunities for extra income by offering visibility to external parties. For example, when your screens (and therefore your content) are often seen by a commercially interesting target group. This can be very interesting, especially when such a party is complementary to your business operations or is part of your assortment.

experience

Digital signage is certainly not always just about transfering information, but often also about experience. Customer experience in both retail and leisure is crucial nowadays. By a positive stimulation of all human senses you can make a difference in consumer preferences. A perfect combination of hardware and content is crucial in this regard.

solutions

We offer unique solutions for both hardware and software. These distinguish themselves in terms of versatility, customization and applicability in locations where many other solutions are not possible or desirable.

INTERIO

The INTERIO is the only screen solution based on your interior design and not on the available hardware. With the INTERIO, we can integrate digital signage into your interior without any compromises.

INVITE

The INVITE is incredibly versatile and can be placed in almost any relevant location and can be fully personalized to match your interior design. This makes INVITE the ideal digital signage solution.

create everywhere, publish anywhere

The versatility of XASTing makes it the right solution for any narrowcasting or digital signage project. It allows end users to connect to all kinds of other system without the need for customization and/or separate HTML coding. Thus, the common theme and general value proposition is that the system is built to be the foundation with the tools available for end-users, not just programmers, to build innovative and dynamic content.

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restroom media

When using screens for digital signage, people often think: ‘the bigger the better’. But to communicate with impact, the screenlocation and the content are the most important factors. That is why smartly placed screens (and digital mirrors) in the restroom are ideal. We are – with both the INVITE and the INTERIO – thé specialist in this.

INVITE Screens can be equipped with a built-in BrightSign media player.

We can integrate any BrightSign player into our housing, including power supply and communication. This brings BrightSign HD-class digital signage features and functionality to all our displays. 

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