DOOH ADVERTISING
Digital out-of-home (DOOH) media offers many advantages over traditional out-of-home media. Better targeting, serving, tracking and measuring advertisements, to mention just a few. You could say DOOH campaigns are just as effective as online.
One thing though, professional media networks have specific requirements for both the hardware and the software. The hardware needs to be solid and the software has to have the right planning flexibility and hold automations and monitoring systems. Proven, tested and user friendly. You never have to doubt your campaigns are executed and visible to the right people. Our systems offer the best solutions for both!
One of the most powerful for (digital) indoor advertising is via restroom media. Owing to the long impactful contact in combination with a selectiveness on Male and Female, restroom advertising has proven itself very popular for years. Uptill now mostly in the form of posters, but increasingly through digital screens with all the established advantages associated to it.
Smart mirrors offer you the opportunity to communicate the right message at the right time with the right audience. Impact through relevance! That’s what it’s all about in the world of communication. We can create any smart mirror in any desired design and for any application. That makes our technology unique.
If staring at the floor is the best you can do in an elevator, than think of what a screen could do. Elevators and screen solutions are the perfect match. The time spend in an elevator is relativily long, so your message on a screen is the one on one moment with your audience. We offer you the best opportunity for effective communication.
Location is everything in DOOH. The basic requirement for a good media location is that it generates a substantial reach within a homogeneous target group with interesting characteristics. Together with a highly visible media proposition, you have an interesting media channel for advertisers.
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Use the powerful effect of DOOH media to communicate your message in a targeted and effective way – with XPO SCREENS! The future of out-of-home marketing awaits you.
DOOH AD
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Schools and universities are interesting surroundings for advertisers. The target audiences is (will) be highly educated and are at the beginning of their social careers. Being present during this stage of their lives, where longlasting choices are made, is an opportunity not to be missed. Using good media propositions in these environments is extremely interesting.Â
Buildings that offer flexible office and work space are popular amongst various B2B audiences. That makes it an interesting environments to advertise. The target group profile is generally B2B, but can sometimes differ per building, as a result of the specific business activity like tech or creative. Generating additional revenue on top of their normal operation is also interesting for these concepts.
Conference and exhibition halls are pre-eminently locations where many people come together with common interests. Each event has its own profile and is therefore interesting for advertisers that want to reach that specific group. Consider the following interesting DOOH options for exhibition buildings.
There are no other places where so many people gather regularly as in a stadium. They come for a sports match or a concert and therefore share a common interests. The similarity and high numbers turn a stadium into interesting circumstances for targeted advertising. We offer various DOOH media options for your advertising.
As an advertiser you do not get much closer to a point of purchase than in a shopping center. Your audience have only one thing on their mind: a buying intention. Mostly direct and sometimes latent. This makes these surroundings very interesting locations for extra targeted advertising.
Millions of people go by train every day. That makes strain stations interesting places for advertisers’ visibility among a (mostly) young target group. The point of purchase is never far away and also perfect for brand campaigns.
If you want to reach a dynamic and outgoing target audience, make sure you are visible in the popular bars, cafes, luchrooms and restaurants. The different types of locations, times and geographic situaltion mean that you can communicate in a very targeted way. DOOH adds the extra possibilities to this.
In the cinema you reach an interesting young audience, families and children. The cinema is therefore also an opportunity not to be missed with your brand. With DOOH you become part of the relaxed and joyful cinema experience with family or friends. An option right at the point of purchase for some brands.